Caviar House is relaunched to conquer the world

The Geneva-based Caviar House has entered into an agreement with OLMA Luxury Holdings, an investment company that specializes in luxury. As a result, there will be new capital and an ambitious expansion plan.

15/07/2021 AGEFI

Caviar House & Prunier Group intends to make a fresh start. OLMA Luxury Holdings, an investment firm that specializes in experiential and digital luxury, has just bought a majority stake. The Geneva-based company had an annual turnover of nearly 100 million francs before the pandemic, but after being battered by health restrictions, it wants to expand with new funding.

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Peter G. Rebeiz, Chairman & CEO of Caviar House & Prunier, together with OLMA Luxury Holdings, have joined forces in July 2021 to continue the development of the leading fine food brands Caviar House, Prunier and Balik, and strengthen the leadership position of this century-old emblematic pioneer of French gastronomy, through its numerous stores, restaurants and bars. This exciting partnership came from a unifying vision of the group and its values, and a shared ambition: ascertain the pre-eminence of the vertically integrated model, with full control of production and promote the art of French caviar to embody experiential luxury throughout the world.

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