Few prestige items have generated as much speculation in recent years as watches, whether new or pre-owned. They are one of the bastions par excellence of traditional luxury.08/05/2022
Luxury watches are now seen as attractive investment niches, unlike jewelry, which loses value as soon as it leaves the store. Currently, wealthy owners own so many assets and shares that they feel the need to diversify and invest in the field of watches. But that's not all: Swiss hedge funds, wealth managers and private banks have in turn taken to acquiring watches, a phenomenon unimaginable just five years ago.